Last week my blog was about my view of technology and small business over the course of the past 29 years. This week I want to talk about the internet based world of technology today and what it means to my business and to our clients’ businesses.
Public relations used to be the practice of approaching [...]
It’s tough to be optimistic about the economy today. The market remains volatile on a daily basis, the unemployment rate is the highest it has been in 25+ years, G.E. is in trouble (read the NY Times article from this past Sunday), I could go on and on.
However, Justin Fox from TIME magazine had some thoughts this morning about [...]
During an amazing two-week adventure in western and southern Ireland, I saw and tasted dozens and dozens of loaves of soda bread. What I found to be most fascinating were the variations in taste, texture and color. While some differences were more subtle, others were more dramatic, including the addition of such ingredients as caraway [...]
I am getting into Twitter more every day. It’s exciting to see which companies and brands are using Twitter and how they’re using it to promote their business and/or product. Last week I went to Voicebox (www.voiceboxpdx.com), a new karaoke hot spot in Portland. It’s not a typical karaoke bar; you rent private rooms for 10-12 people. [...]
I had the pleasure of sitting in on a middle market private equity company’s annual meeting last week in Chicago. It’s always interesting to get different perspectives and predictions on the state of the economy and the timeframe of its recovery… as well as how that recovery will actually happen.
A private equity investor with a [...]
Since our first, unforgettable sips of an earthy Rioja, we have come to associate Spain with wines of great swagger and spice: those inky reds and delectable, edgy sherries, fizzy Cava, and, increasingly, one truly amazing white wine, Albarino.
Made principally from grapes of the same name, Albarino (al-ba-REEN-yo) has exploded into prominence only in the past 15 years or so — barely a blink of the eye in European winemaking history.
LANE PR, an independently owned, national public relations agency, has added the American Lung Association of Oregon (ALAO) as a non-profit partner.
LANE PR, which implemented a formal pro-bono program this year, will be working with the ALAO to increase visibility for the organization’s education, policy and research initiatives which focus on asthma, clean air, tobacco use prevention and lung disease.
“At LANE PR, we are committed to supporting local organizations that improve the community where we live,” said Wendy Lane, president and founder of LANE PR. “We are thrilled about the opportunity to work with the American Lung Association, an organization that not only has a strong and powerful message, but also deep roots in Oregon.”
LANE PR, an independently owned, national public relations agency, has won a PRSA 2008 Bronze Anvil Award for outstanding public relations tactics. The agency’s work promoting Umpqua Bank’s “Lemonaire” campaign took top honors in the financial services category for media relations in consumer services. LANE PR targeted small business banking customers using the smallest, most entrepreneurial business of all: the lemonade stand.
Dubbed “Lemonaire”, the Umpqua Bank campaign involved creating more than 2,100 lemonade stand kits, complete with how-to business booklets, branded cups and napkins, signage and $10 in start-up capital. LANE PR worked with Umpqua Bank to develop a tactical approach for reaching local, regional and national audiences, including creative media mailers, press releases and an ongoing pitch effort. As a result, LANE PR secured coverage in the New York Times, Associated Press, Brandweek, US Banker, Seattle Times and Portland Business Journal and inspired commentary on blogs as far away as Rome, Italy.