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Technology Today

Last week my blog was about my view of technology and small business over the course of the past 29 years.  This week I want to talk about the internet based world of technology today and what it means to my business and to our clients’ businesses. 
Public relations used to be the practice of approaching [...]


There is hope…

It’s tough to be optimistic about the economy today.  The market remains volatile on a daily basis, the unemployment rate is the highest it has been in 25+ years, G.E. is in trouble (read the NY Times article from this past Sunday), I could go on and on.
However, Justin Fox from TIME magazine had some thoughts this morning about [...]


Irish Soda Bread

During an amazing two-week adventure in western and southern Ireland, I saw and tasted dozens and dozens of loaves of soda bread.  What I found to be most fascinating were the variations in taste, texture and color.  While some differences were more subtle, others were more dramatic, including the addition of such ingredients as caraway [...]


Friday Tweet Specials

I am getting into Twitter more every day.  It’s exciting to see which companies and brands are using Twitter and how they’re using it to promote their business and/or product.  Last week I went to Voicebox (www.voiceboxpdx.com), a new karaoke hot spot in Portland.  It’s not a typical karaoke bar; you rent private rooms for 10-12 people.  [...]


The Economy: Recovery is a “Process, not an Event”

I had the pleasure of sitting in on a middle market private equity company’s annual meeting last week in Chicago. It’s always interesting to get different perspectives and predictions on the state of the economy and the timeframe of its recovery… as well as how that recovery will actually happen.
A private equity investor with a [...]


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  • Archive for March, 2008

    3/03/08

    PR Tactics & The Strategist: Dollars and sense: Agency pros prepared for rocky economic times (Wendy Lane Stevens) - March 3, 2008

    Despite the current economic downturn, many agency professionals see an opportunity rather than a potentially career-threatening crisis in the months ahead.

    A random Tactics survey of agency professionals across the country reveals that a community spirit emerges when discussing the economic pinch. PR pros are exhibiting enough savvy to either cope with the turbulence of a recessive economy or alter its flight path to avoid it altogether.

    The strategies differ but two pieces of advice emerge: Diversify, if you haven’t already, and do some aggressive public relations for public relations among the business community.

    Click here to read the full article